In the digital age, attention spans are short, competition is fierce, and messaging must be clear and compelling. Enter explainer videos—concise, engaging animations or live-action videos that simplify complex information. Whether you’re launching a startup, promoting a new product, or looking to increase website conversions, an explainer video company can become your secret weapon. But not all explainer video companies are created equal.
This article breaks down everything you need to know before hiring an explainer video company, while also highlighting WIDEVIEW, one of the most reputable names in the industry. We’ll also cover 10 tips from the best US Explainer Video Companies to guide your decision-making process.
What Are Explainer Video Services?
Explainer video services involve the creation of short videos—usually between 60 to 120 seconds—that deliver your brand message in a compelling way. These videos typically include:
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Scriptwriting
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Storyboarding
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Voiceover recording
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Animation or live-action filming
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Background music and sound design
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Revisions and final delivery in multiple formats
Explainer videos are versatile. They can live on your website’s homepage, product pages, social media platforms, emails, and even sales presentations. A high-quality explainer video boosts engagement, simplifies your message, and increases conversions.
Why Work with an Explainer Video Company?
While it’s tempting to try DIY video tools, there’s no substitute for working with a professional explainer video company. Here’s why:
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Expertise in storytelling: Professionals craft a message that resonates with your audience.
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Design and animation skills: High-quality visuals make your brand look more trustworthy.
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Efficient workflows: They know how to manage timelines, revisions, and expectations.
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End-to-end service: From ideation to final delivery, everything is handled under one roof.
One standout recommendation is WIDEVIEW, a US-based explainer video company known for blending creativity with strategic communication. Whether you’re a tech startup or an established brand, WIDEVIEW has consistently delivered results for clients across industries.
10 Tips from the Best US Explainer Video Companies
To help you navigate the sea of options, here are 10 tips from the best US Explainer Video Companies:
1. Know Your Objective
Before approaching any explainer video company, clarify your goal. Are you educating users? Driving sales? Reducing bounce rates? Your objective influences the style, tone, and structure of your video.
2. Check Their Portfolio
Reputable explainer video companies proudly showcase past work. Look for diversity in style, storytelling ability, and quality. A good portfolio tells you if their creative vision aligns with your brand.
3. Ask About Their Process
The best companies follow a structured process: discovery, scripting, storyboarding, production, and revision. WIDEVIEW, for instance, offers a collaborative experience with clear milestones at each stage.
4. Prioritize Customization
Avoid cookie-cutter videos. Your brand deserves a unique voice and style. Top explainer video services tailor the video’s script, animation, and visuals specifically for your audience.
5. Get Clarity on Pricing
Transparent pricing is crucial. Beware of companies that underquote—they often deliver subpar quality. WIDEVIEW offers competitive packages with clearly defined deliverables and timelines.
6. Understand the Timeline
Quality takes time. A rushed project leads to compromised storytelling and animation. Plan for a timeline of 3-6 weeks for a well-crafted explainer video.
7. Don’t Skimp on Scriptwriting
The script is the foundation of your video. Some companies outsource this critical component, while top-tier firms like WIDEVIEW have in-house writers who understand marketing psychology and storytelling.
8. Voiceovers Matter
A compelling voiceover enhances clarity and emotional appeal. Make sure your chosen explainer video company offers voice talent options and multilingual support if needed.
9. Look for Long-Term Support
Post-delivery support can include format changes, subtitle additions, or updated versions. A company that provides long-term assistance shows professionalism and reliability.
10. Ask for Testimonials
Client reviews and video case studies offer real insight into what it’s like to work with a company. WIDEVIEW, for example, has glowing testimonials that highlight their timeliness, communication, and quality.
What Makes WIDEVIEW a Top Explainer Video Company?
Among countless explainer video companies, WIDEVIEW continues to stand out for several reasons:
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Creative Excellence: Their animations are not only visually stunning but also deeply aligned with brand goals.
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Strategic Messaging: They don’t just make things look good—they ensure every word and frame drives action.
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Client-Centric Approach: From startups to Fortune 500s, WIDEVIEW adapts to each client’s voice, tone, and audience.
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Collaborative Process: Clients are involved at every stage, ensuring the final product feels authentic and on-brand.
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Scalability: Whether it’s a single explainer or a full campaign of videos, WIDEVIEW can handle projects of any size.
Choosing the Right Explainer Video Company for Your Business
With so many options available, it’s easy to get overwhelmed. But the right partner will make the process enjoyable, collaborative, and results-driven. Keep these pointers in mind:
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Choose a company that listens to your needs, not just sells you a product.
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Look for strategic thinking, not just pretty visuals.
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Focus on value, not just price.
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Make sure the company has experience in your industry.
Final Thoughts
Explainer videos are more than just digital assets—they’re investments in your brand story. Choosing the right explainer video company can mean the difference between a video that gets scrolled past and one that converts leads into loyal customers.
As you explore your options, consider WIDEVIEW—a name synonymous with quality, innovation, and trust in the world of explainer video services. With the insights from the 10 tips from the best US Explainer Video Companies, you’re well-equipped to make an informed, strategic decision for your business.
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