What Does a Digital Marketing Consultant Do and How Can They Help You? A Simple Guide with Facebook Ads Audit Tips

If you’ve ever felt overwhelmed by social media, confused by analytics, or frustrated with online advertising results, you’re not alone. The digital world can be a tricky place for businesses trying to grow their online presence. That’s where a digital marketing consultant comes in.

In this guide, we’ll break down what a digital marketing consultant does, how they can help, and why a Facebook ads audit is something every business should consider. We’ll use simple language and real-life examples to keep things easy to understand and helpful for beginners and business owners alike.

What Is a Digital Marketing Consultant?

A digital marketing consultant is like a personal trainer for your online business strategy. Instead of helping you lift weights, they help you lift your visibility, improve your ad performance, and increase your sales or leads. Think of them as your behind-the-scenes coach, making sure your digital marketing efforts are heading in the right direction.

They look at your business goals and create a plan using different online tools—like social media, search engines, websites, and email—to help you reach more customers. Most importantly, they help you save time and money by avoiding guesswork.

What Can a Digital Marketing Consultant Do for You?

Whether you’re just starting or have been running your business for years, a consultant can give you a fresh perspective. Here are some of the ways they can help:

Analyze your current marketing strategy to see what’s working and what’s not
Set up new campaigns that are tailored to your audience
Improve your website so that it’s easier for customers to use and find
Guide you on how to get better results from your online ads
Keep you updated on trends so you’re not falling behind

Let’s say you’ve been running Facebook ads for a few months but aren’t seeing many results. A digital marketing consultant can step in, perform a Facebook ads audit, and show you exactly what’s going wrong—maybe your targeting is off, your budget is being wasted, or your images aren’t engaging.

Why Every Business Needs a Facebook Ads Audit

You wouldn’t drive a car across the country without checking the engine first, right? Running Facebook ads without an audit is pretty much the same thing. A Facebook ads audit is a deep look at how your ads are performing. It’s all about figuring out what can be improved.

Here’s what usually gets reviewed in an audit:

Your ad targeting—are you reaching the right people?
Your creatives—are your images or videos grabbing attention?
Your copy—are your words connecting with your audience?
Your ad spend—are you getting value for your money?

Even if you think your ads are doing okay, a Facebook ads audit often reveals hidden problems. Maybe your cost per click is too high or your ads are showing to people who would never buy from you. These are things you can fix—but only if you know they’re happening.

How Consultants Use Simple Data to Improve Results

A great digital marketing consultant knows that numbers don’t have to be scary. They look at things like how many people clicked on your ad, how long they stayed on your website, or how many sales came from your campaign. But instead of throwing big graphs at you, they’ll explain it in plain English.

Imagine you own a small clothing boutique and you’ve been running ads for your summer collection. A consultant checks your Facebook ads and sees that lots of people are clicking, but very few are buying. That’s a sign something’s off—maybe the website is too slow, or the checkout page is confusing. With this insight, they can suggest fixes that lead to real results.

When Should You Hire a Digital Marketing Consultant?

Not sure if it’s the right time to bring in a consultant? Here are a few common situations where it makes perfect sense:

You’re launching a new product or service and want to make a splash
You’ve been running ads but not seeing the return you hoped for
Your website traffic has dropped and you don’t know why
You’re ready to grow but feel stuck on what to do next
You don’t have time to manage marketing on your own

It’s totally okay to ask for help. In fact, working with someone who lives and breathes digital marketing can free up your time so you can focus on what you do best—running your business.

What Should You Look for in a Digital Marketing Consultant?

Finding the right fit is important. You want someone who doesn’t just throw jargon at you, but actually listens and understands your business. Here are some green flags to look for:

They ask good questions and are genuinely curious about your goals
They explain things clearly, without sounding like a textbook
They offer honest feedback—even if it’s not what you want to hear
They focus on strategy, not just tools
They include regular updates and reports that make sense to you

A good consultant doesn’t promise overnight results. Instead, they focus on steady growth, smart spending, and meaningful improvements over time.

How to Get Started with a Facebook Ads Audit

You don’t need to be a tech expert to benefit from an audit. In fact, that’s the point—it helps you become more confident in your ads. Here’s how you can get started:

Gather your ad data: This includes your campaigns, ad sets, creatives, and targeting info.
Ask key questions: What’s working? What’s not? Where are you losing money?
Look at your results: Focus on clicks, conversions, and cost per result.
Get a second opinion: A digital marketing consultant can spot things you might miss.
Make a plan: After the audit, use the insights to fix weak areas and build stronger campaigns.

By doing a thorough Facebook ads audit, you give yourself the tools to improve performance and grow your business the right way.

Wrapping It All Up

Digital marketing is full of moving parts, and it’s okay if you don’t have all the answers. Whether you’re running a side hustle, small business, or full-time operation, working with a digital marketing consultant can make a big difference.

From strategic advice to running a helpful Facebook ads audit, they can guide you through the noise and help you reach more people, spend smarter, and get better results online.

So if you’re feeling stuck, unsure, or just curious about how to improve your digital marketing, reaching out to a consultant might be one of the best moves you can make.